THE CLIENT

Kraken Electric is an electrical company that was looking to make a bold entrance into a competitive industry. As a fresh face in the market, they needed support launching their brand from the ground up — including a full visual identity, website design, and a strong start on social media. Their goal was to position themselves as a modern, professional, and elevated.

 
 
OUR APPROACH

We created a full brand identity with a clean, industrial palette and a logo that cleverly combines a kraken and a lightbulb. The custom Squarespace site was designed to feel modern yet approachable, while the social media strategy focused on building trust through educational content, project highlights, and client testimonials.

 
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Serenity Counselling