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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68f95294d4ff0c370061ba36/1765407320860-1NATBPKO7AB7V4S2EOUI/ICC-3.png Portfolio - Intermediate Canadian Nationals https://images.squarespace-cdn.com/content/v1/68f95294d4ff0c370061ba36/1765407320017-66U1SHHZQUI0H1WHL5NM/ICC-2.png Portfolio - Intermediate Canadian Nationals https://images.squarespace-cdn.com/content/v1/68f95294d4ff0c370061ba36/1765407324606-QHAUCK3YRI2BPN4RJXEL/ICC-4.png Portfolio - Intermediate Canadian Nationals https://images.squarespace-cdn.com/content/v1/68f95294d4ff0c370061ba36/1765407329324-BGNKBK4XWBJBUC81NCKA/Icc-5.png Portfolio - Intermediate Canadian Nationals https://www.solestudiomedia.ca/portfolio/coquitlam-little-league monthly 0.5 2025-12-31 https://images.squarespace-cdn.com/content/v1/68f95294d4ff0c370061ba36/a15ea5aa-2a10-490c-bb7b-6eab44972336/CLL-2.png Portfolio - Coquitlam Little League - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68f95294d4ff0c370061ba36/1765407007772-LSAX5TH4XE0VNJ1ZVFRA/CLL-3.png Portfolio - 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Why Not “Just” a Logo? - You get your shiny new logo and go to put it on your website. Except… it doesn’t quite work. Ok how about social media? https://images.squarespace-cdn.com/content/v1/68f95294d4ff0c370061ba36/f96abf58-fed2-42e5-95f7-2435027398f6/fg.png Insights - Why Not “Just” a Logo? - Maybe it’s too horizontal for your Instagram profile picture. Or left-aligned when it should be centered. Or too small. Maybe it gets tiny in your website header. Maybe you need a small icon for your favicon. Maybe it looks great in one place but completely disappears somewhere else. So you come back and ask: https://images.squarespace-cdn.com/content/v1/68f95294d4ff0c370061ba36/8a4c1100-5354-4e93-86b8-4523e6008a21/Before-flyer.png Insights - Why Not “Just” a Logo? - So maybe you pick a colour you like and a font that looks nice. And there's nothing technically wrong with it. But it starts to feel a little… generic. Because the logo was designed, but the rest of the visual language was never really established. More importantly, how do you apply this to business cards and other materials in the future? https://images.squarespace-cdn.com/content/v1/68f95294d4ff0c370061ba36/912b2ed1-8632-4844-85f6-c7e4a7af0693/After-flyer.png Insights - Why Not “Just” a Logo? - Now compare that to having your logo, colour palette, typography, and a few basic visual elements already figured out. Suddenly, putting together that same flyer is much easier. You have a starting point. You know which colours belong to your brand. You know which fonts to reach for. You have different logo variations to work with. You have some idea of what your photography, layouts, graphics, and overall visual style should feel like. And suddenly, it actually starts to feel like your business. https://images.squarespace-cdn.com/content/v1/68f95294d4ff0c370061ba36/d8226012-b461-4e8f-ae5a-b53cb3113544/Screenshot+2026-09-14+at+5.41.30%E2%80%AFPM.png Insights - Why Not “Just” a Logo? - Now, does every small business need a 40-page brand guidelines document? No. But I do think every business deserves a solid foundation to start with. At a minimum, that usually means: A primary logo Alternate logo variations A logo mark or icon where appropriate A colour palette Typography Basic visual direction A simple stylesheet that pulls everything together Think of it as your brand's blueprint. You don't necessarily need a massive rulebook telling you exactly how to use your logo in every possible situation. You just need to know what your brand is made of and have the pieces you need to actually use it. 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