We developed a brand identity centered on clean typography with subtle customizations that reflect the nuance of Raylyn’s craft, including the intentional detailing within the letterforms. This balance of simplicity and distinction ensured the brand felt both modern and timeless. To complement it, we designed a custom one-page Squarespace site that embraces negative space and understated elegance. The result is a digital presence that feels like a blank canvas, refined, connected, and ready to showcase Raylyn’s work.